My name is Christine Benway and I am currently a senior at Ithaca College in Ithaca, NY. I am studying Integrated Marketing Communications while minoring in Legal Studies. During the Fall of2013, I had the amazing opportunity to live in Los Angeles, California. I took multiple classes, interned at two great marketing companies while completely immersing myself in the LA culture.
I am very interested in experiential marketing and finding non-traditional ways to connect with consumers. I am passionate about experiences that consumers have with brands and I believe that emotional connections and positive experiences create a very strong bond.
I hope to obtain a career in a large city where I can work with a team on conceptualizing and creating promotional campaigns while integrating emerging digital technology.
Learn More About Me Here: http://www.cbenway.com