We already know that digital technology is taking the business industry by storm. However, it’s hard to tell what new technology will take off or flop in the market. Instagram, currently one of the largest social media sites with 300 million users, has recently started to integrate marketing campaigns into their platform. Brands can link their Instagram photos to product pages and in the future create more ways to integrate buying.
This technology was first introduced in March when Banana Republic used its link from a carousel ad to take viewers to a product page. Unfortunately, the marketers are paying a pretty penny to see their ads on Instagram averaging around a CPM of 30, according to sources. The more that brands start to utilize this technology the more customers’ experiences will begin to greatly change.
Seeing as Instagram attracts a large user base, marketers will be interested to allocate more of their marketing budgets to the platform. Marketers will, and probably already are, beginning to consider integrating this technology into their media plans.