This advertisement for Adobe Marketing Cloud is gold. Marketers are constantly trying to stay up-to-date on what their audience wants. With digital media, this creates an entirely new landscape of possibilities. Not only is this commercial humorous, it also accurately shows how rapidly social media is evolving in our world today (*cough cough* Meerkat). It’s difficult to predict how popular a new social media site will be and especially how long that popularity will last.. While some platforms such as Facebook, Twitter, and Instagram still dominate the social world today, you never know what it going to be the next big thing.