Instagram: A New Level of Advertising

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We already know that digital technology is taking the business industry by storm. However, it’s hard to tell what new technology will take off or flop in the market. Instagram, currently one of the largest social media sites with 300 million users, has recently started to integrate marketing campaigns into their platform. Brands can link their Instagram photos to product pages and in the future create more ways to integrate buying.

This technology was first introduced in March when Banana Republic used its link from a carousel ad to take viewers to a product page. Unfortunately, the marketers are paying a pretty penny to see their ads on Instagram averaging around a CPM of 30, according to sources. The more that brands start to utilize this technology the more customers’ experiences will begin to greatly change.

Seeing as Instagram attracts a large user base, marketers will be interested to allocate more of their marketing budgets to the platform. Marketers will, and probably already are, beginning to consider integrating this technology into their media plans.

Source: http://www.adweek.com/news/technology/instagram-takes-another-step-toward-e-commerce-164024

Drinkable Advertising

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With growing digital technology, traditional media such as television, print, and OOH are struggling to capture the attention of consumers. What if we put a spin on traditional advertisements to make them non-traditional? Ogilvy & Mather did just that this past weekend during the NCAA Final Four when they installed their “drinkable billboard” for Coke Zero. Yes you heard me, a drinkable billboard! The billboard spells out “Taste It” where the coke travels through the tubes to the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda. Seems impressive, right?

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But wait, there’s more! Along with this billboard came Coke Zero’s “drinkable ads” that ran during the Final Four games. Using the Shazam App and audio recognition during a series of four commercials, the user was then prompted with a glass of coke filling up on their mobile screen. Once full, the user is directed to the Coke Zero website with a mobile coupon for a free 20-ounce bottle. This entire Coke Zero campaign is positioned as being the world’s first drinkable campaign. This positions perfectly with their tagline, “You Don’t Know Zero ‘Til You’ve Tried It.”

Try it out yourself here:

 

Interested? Check Out their website for more information on the campaign here !

 

Source: http://www.adweek.com/news/technology/coke-zero-made-drinkable-billboard-actually-serving-soda-ncaa-fans-163856

The Perfectly Timed Amazon Dash

 

So as you’ve probably already heard, the new Amazon Dash button was debuted yesterday. If you don’t already know what it is, the Dash button is a wifi-enabled technology that hooks up to your amazon prime account and will instantly re-order a product you need at the click of the button (check out the video below!) Seeing as this is ‘futuristic’ and the first of it’s kind on the market, consumers were left skeptical. To make things ever more interesting, the product was released one day before April Fools Day. We all are aware that companies have April Fools Day on their mind when it comes to pranking their consumers. One tactics companies most-often use is actually “releasing” new innovative or funny products. This awarness left consumers puzzled as they were trying to determine if they were being pranked or not by Amazon. Since this product was released one day before April Fools Day it has generated a lot of buzz, especially with people who might not have been otherwise interested in the product.

Now that it was confirmed a real product, it has got consumer’s attention. We have learned and discussed in Media Planning that timing can make or break a campaign. Like in the beggining of the year with Cinderella media placements in time square during New Years Eve, that strategically planned timing truly made the campaign even stronger. If Amazon Dash were released any other day, it most likely wouldn’t have gained so much attention. This impeccable timing is the perfect example of strategic and well-thought out media planning. But in case you didn’t see this service to available ONLY to Amazon Prime members.

Happy dashing!

 

Source: http://www.adweek.com/news/technology/marketers-debuting-amazon-dash-right-april-fools-day-was-genius-163788

UNBREAKABLE: Nielsen?

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First of all, I must say that I love the new Netflix original series, Unbreakable Kimmy Schmidt. The Adweek article, “How are TV Networks Just like Kimmy Schmidt,” discusses how TV networks are similar to Kimmy Schmidt, who lived underground in a post-apocalyptic cult for 15 years, in how they are in the dark about how their shows perform on streaming services such as Netflix and Amazon. There is a growing trend with people, especially young adults, who are switching from cable and traditional television and moving to these online streaming services.

Additionally with moving away from traditional television, many companies have expressed their frustration that services such as Netflix, Amazon, or Hulu “provide zero or little transparency regarding content usage data.” It’s difficult for TV networks to track what their viewers are watching, how much they are watching, and many other valuable metrics. So, what do we do about that?

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Ta-da! Here comes Nielsen to save the day. Nielsen has recently announced that it will track what consumers watch by “picking up audio cues that detect when viewers go ‘off the reservation’ of linear TV” and provide data about what the viewers are watching on streamed services such as Netflix or Hulu. Although these networks will only be able to see data about their own programs, this new tool could be the first step to help marketers determine the value of their shows on streaming services. Along with important metrics such as reach, frequency, GRPs, ratings and more, could this tracking tool turn into a new metric for companies to analyze and interpret? I suppose only time will tell.

For now, troll the respawn, Jeremy.

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Source: http://www.adweek.com/news/television/how-are-tv-networks-just-kimmy-schmidt-163582

Are you on Woo Woo?

This advertisement for Adobe Marketing Cloud is gold. Marketers are constantly trying to stay up-to-date on what their audience wants. With digital media, this creates an entirely new landscape of possibilities. Not only is this commercial humorous, it also accurately shows how rapidly social media is evolving in our world today (*cough cough* Meerkat). It’s difficult to predict how popular a new social media site will be and especially how long that popularity will last.. While some platforms such as Facebook, Twitter, and Instagram still dominate the social world today, you never know what it going to be the next big thing.

Love Has No Labels

I couldn’t help but share this inspiring video. Love doesn’t discriminate against race, gender, age, religion, or disability. It’s simple. Love is love.

“When you take away all of the outer appearance, it becomes much easier to accept people for who they are, doesn’t it?”

SOURCE: http://skeleton-love.diply.com/auntyacid/kissing-skeletons-love-has-no-labels/101140